Baudrillard, J (1994) Simulacra and Simulation. USA: University of Michigan Press.
Baudrillard, J. (2001) Selected Writings. USA: Stanford University Press.
I found this book quite heavy and at times hard going. But i stuck with it and eventually found that I wanted to keep reading, I wanted to finish it.
Baudrillard notes the cultural shift of postmodernity, and that in fact differs from previous cultures in history. Simulacrum is this shift in cultural reasoning. Baudrillard goes on to look at what is real and authentic. According to him, what is seen as real, isn’t actually real as it has actually disappeared, being replaced by something that appears real again, “never again will the real have the chance to produce itself” (Baudrillard (1994) pp. 2). What we see is hyper-reality, which stops us from seeing the differences between what is real and what is not. Therefore, when looking at society, we can understand it as layers, each a representation of something, which has in turned diminished reality. What we see is a sort of copy of reality. But he believes there is no real layer, no absolute original reality, “it is dangerous to unmask images, sine they dissimulate the fact that there is noting behind them” (Baudrillard (2001) pp. 172). Problems can arise form our preconceptions. We have ideas of something and this can also cloud reality. Another problem is that people tend to prefer the layers, not the true reality. People pick and choose their reality, they attached themselves to ideals and ideas, which become their reality, but it has actually distanced them from reality. When we search for what is real we find “When a system has absorbed everything, when one has added everything up, when nothings remains, the entire sum turns to the remainder and becomes the remainder” (Baudrillard (1994) pp. 144). He believes this is a sign of a postmodern society. To Baudrillard, the world is a simulacrum. “Today, it is the real that has become the alibi of the model, in a world controlled by the principle of simulation. And paradoxically, it is the real that has become our true utopia – but a utopia that is no longer in the realm of the possible, that can only be dreamt of as one would dream of a lost object” (Baudrillard (1994) pp.123).
I will be honest I didn’t understand a lot of this book. I found it very heavy going. Some of it was easier to understand than other parts. It did prove an interesting, albeit confusing read.
(Baudrillard, 1994; Baudrillard, 2001; Stewart, G).








